Wednesday, December 14th, 2016
Gamification is the concept of applying game-design thinking to non-game applications to create fun and engaging experiences, converting customers or employees into players.
It takes the essence of games —attributes such as fun, play, transparency, design and competition— and applies these to a range of real-world processes inside an organization.
The Gamification techniques are based on giving reward point to people depending of different task they have completed. Some of the techniques include achievement “badges”, achievement levels, leaderboards, progress bars, virtual currency, …
These techniques have become powerful motivators in many settings, even some incongruous ones. Engaging customers and employees with game thinking and mechanics can extend far beyond looking at new ways to encourage energy efficiency.
In a business setting, that means designing solutions for everything from office tasks and training to marketing or direct customer interaction by combining the thinking of a business manager with the creativity and tools of a game designer.
Applying game design in the workplace can bring back the thrill of putting points on the board, beating the odds, and accomplishing important goals. Leveraging game mechanics can unleash passion, potential, and personal commitment.
At a time when games are becoming ever more realistic, reality is becoming more gamelike.
Summing-up: Gamification can provide a reason for a customer to visit a website or a store more often. It could give employees a new way to obtain the feedback they desire on job performance. It could connect customers and employees in a way that makes them feel rewarded and respected for their opinions and support of our business or product.
These notes have been taken from:
- The site Gamification Wiki.
- The site Gamification, by Coursera.
- The post All the World’s a Game, and Business Is a Player, (nytimes).
- The pdf The engagement economy: how gamification is reshaping businesses.