It’s Not the Idea, It’s the Execution

In a world obsessed with innovation, it is easy to fall in love with ideas. But how much is a good idea worth? Whether we have the perfect solution for an everyday problem or a bold new concept for a creative masterpiece, we must transform vision into reality.


Success = 1% Idea + 99% Execution

Remember: Is Google the first search engine in this world? Is Facebook the first social network? Most cases of successful business are not really original and fresh ideas; they are repetition of others ideas, … but better executed.

Actually, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. To make a business, we need to multiply the two. The most brilliant idea, with no execution, is worth $20. The most brilliant idea takes great execution to be worth $20,000,000.

It is not the idea, it is the people, and their ability to execute, that matters. How our team executes has the power to transform our idea from gold into lead, or from lead into gold.

Ideas don’t have inherent value. People systematically overvalue their ideas. They think the idea in itself is inherently valuable. But it’s the execution, not the idea itself, that holds value.

Most people have the same ideas or they have ideas that are in and around the same thing. In fact, when we think we’ve come up with a great idea, we should assume 10 other people have that same idea (or ideas that are very similar). What’s more important is our ability to execute against that idea.

Summing-up: Ideas aren’t worthless, per se, but it’s clear that ideas alone are a hollow sort of currency. Success is rarely determined by the quality of our ideas. But it is frequently determined by the quality of our execution. So instead of worrying about whether the Next Big Idea we’re all working on is sufficiently brilliant, we have to worry about how well we’re executing.


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