The Art of Irresistible Email

Corporate employees receive and send more than 100 emails a day on average, and competition for readers’ attention is fierce.  So, no matter your title or department, you need to master electronic messaging to get your job done.

Luckily, crafting emails that encourage people to read and act is relatively easy. We have to take into account some guidelines:

Put the subject line to work. Most of us already use our subject line to predict the “what” of the email, e.g. “Monthly Financials.” But it’s also the place to build a personal bridge: “Monthly Financials, per Peter’s request,” or to indicate urgency: “Monthly Financials. Need feedback by Tuesday.”

Visually highlight the key message. Clear structure and typographical signaling, like bolding and bullets, will boost the odds that your reader will get your message quickly and respond in ways that meet your goal.

Time the delivery for maximum impact. Never send an email at the end of the day or the start of a weekend. Make sure people are opening it at a time when they’re at their desks and have time to read it.

The most effective strategy when conveying a message into email is to make it clear and concise. Nothing more. We have to make the subject relevant to the body of the message so the receiver will be able to see how important your email is.

Summing-up: In case of professional communication, clarity is more important than creativity. You should communicate in a clear, structured and precise manner.

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