Principle 8: Drive Out Fear

Deming’s Principle of Management n. 8 full statement is as follows:

“Drive out fear. Encourage effective two-way communication and other means to drive out fear throughout the organization so that everybody may work effectively and more productively for the company.”

Our tendency to avoid failure opposes, dampens, and inhibits our ability to undertake achievement-oriented activities. Fear-based outcomes, in most cases, affect both personal and organizational effectiveness and performance. Fear doesn’t motivate toward constructive action. On the contrary, it nourishes competition within an organization, fosters short-term thinking, destroys trust, erodes joy and pride in work, stifles innovation, and distorts communication.

Fear plays a decisive role. The opposite of joy in work is fear in work. Nobody can do their best unless they feel secure. It’s obvious that anyone who has to drag him/herself to work every morning, and does not enjoy work for the rest of the day, is hardly likely to be of much benefit to the firm.

Notwithstanding, a large number of firms are still run on fear. The result is inefficiency and poor quality, since employees spend too much time worrying about the consequences of this and that, instead of working for the common good. A central task of management, therefore, is to create the sort of environment which can eliminate fear in an organization, so that everyone can experience the joy in work crucial to efficient operations.

Summing-up: Creating a fearful impression in the employees does not give more quality and productivity to work. If a person is not working willingly with satisfaction then he can never do a work perfectly even if he has the intention to be perfect in conscious mind, so driving out fear is essential.

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