Wednesday, September 21st, 2016
Life is a series of trade-offs. Sometimes, companies have to do something they are not enjoying to do in order to do things they enjoy. But unless they know exactly what are means and what are ends, they would be chasing the wrong and worthless things. For example, making money is the means, not the ends.
A business that makes nothing but money is a poor kind of business. Money is the way one keeps score. But money is not the game. And the game’s the thing.
There are people around here who start companies just to make money, but the great companies, well, that’s not what they’re about. To fulfill a dream, to be allowed to sweat over lonely labor, to be given a chance to create, is the meat and potatoes of life. The money is the gravy.
Money is a great incentive, but when it becomes your main incentive, it attracts the wrong kind of people. If a company values profits more than its vision, it will first lose its vision and then, ironically, it will lose its profits too. Money is an excellent servant but it is a terrible master.
The obligation of companies is not only to create good products for their customers, but also to share good works and goodwill. For these companies, money is only a tool; for them, making money is the means, not the ends.
Summing-up: When making money is the guide of a company, then that company is lost.