Wednesday, December 14th, 2016
Getting the team right is the necessary precursor to getting the ideas right. It is easy to say you want talented people, and you do, but the way those people interact with one another is the real key. Even the smartest people can form an ineffective team if they are mismatched.
That means it is better to focus on how a team is performing, not on the talents of the individuals within it. A good team is made up of people who complement each other. There is an important principle here that may seem obvious, yet it is not obvious at all: getting the right people and the right chemistry is more important than getting the right idea.
Too many of us think of ideas as being singular, as if they float in the ether, fully formed and independent of the people who wrestle with them. Ideas, though, are not singular. They are forged through tens of thousands of decisions, often made by dozens of people.
It is the focus on people—their work habits, their talents, their values—that is absolutely central to any creative venture. Find, develop, and support good people, and they in turn will find develop, and own good ideas.
Summing-up: Ideas come from people. Therefore, people are more important than ideas.