Just Make It Great

The day of average is over. Today an average business will generate below-average results. What was average performance in the past will not earn an average grade, an average wage, or a middle class standard of living. All of us need to raise our game. In other words, just make it great.

Search for excellence in everything your business does and everything it stands for. Take another look at your web site. Is it readable, engaging, and easy to navigate? Take another look at your product. Is it elegant and simple to use? Take another look at the customer experience. Are you enriching the lives of your customers and making them feel good about doing business with you? Take another look at your leadership skills. Are you an average leader who gets a job done or a great leader who inspires your team?

We often get stuck in a rut of who we are and what we can offer without really grasping the greatness that is contained in our uniqueness. We often fail to capitalize on our unique abilities. What limits us is a lack of understanding of our unique gifts, the community we create around us, and knowing the value of our role in life.

Summing-up: If you want to succeed in this increasingly competitive global economy, every single thing you do has to be great. Everyone needs to find their extra — their unique value contribution that makes them stand out in whatever is their field of employment.

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