Amazon 12th Principle: Dive Deep

The twelveth Leadership Principle of the Amazon Way is:

Dive Deep
Leaders operate at all levels, stay connected to the details, and audit frequently. No task is beneath them.

Diving deep is not the same as micromanaging. Leaders dive deep at Amazon for the purposes of understanding and accountability rather than in order to directly control every action a team is making. Leaders are willing to dive deep and can quickly get to the heart of a matter, apprising themselves of the true situation. Regularly diving deep creates an atmosphere of accountability because it means that you have to know your stuff when you present and share facts with others.

When we’re under deadlines, it may seem like we don’t have enough time to dive deep and really understand a problem, technology or spreadsheet. There is a balance between knowledge exploration and exploitation, and the intuitions about when to dive deep and when to leave things at an abstract/aggregate level seem to be gained through experience.

When you do see a problem, diving deep is a form of taking responsibility since if you choose not to solve it, someone else probably will have to. This is also a way for leaders to earn the trust of others since peers and followers know that you know what is really going on and that you are taking care of it.

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