If you do not know how to market, you cannot promote yourself, your products and your services. How good you are, how best is your product and how efficient your services are, has got no meaning if it does not reach people. Doing good is not enough, informing people that you are doing good is equally important.

If you are performing social activity and you want it to reach people, you need to advertise. It will be waste of money to advertise bad product. Improve your product first and then be truthful about whatever you are promoting. Advertise among relevant groups only using cost effective methods and applying innovativeness and creativeness.

Business promotion is an integral part of any business’s success, as it is through promotion that a business expands its customer/client base and opens new windows of opportunity.

Little to no advertising means you are generating little to no awareness about who your company is and what you offer. Buyers are always more aware of the companies with the most aggressive marketing. It doesn’t matter how great your product or service is if nobody knows about it! Basically put, if you don’t advertise, and do it frequently and effectively—you don’t exist.

Summing-up: Whether you decide to use new media or go the more traditional route through print and broadcast, it is essential that your message can be reached by those who would benefit from your product or service.