Google does things that we can observe and replicate to create success for ourselves and our companies. The following leadership lessons have been proven to drive higher value to the Google business. These can be replicated for our own personal brand management and company improvement. Here are nine principles we all can learn from Google:

1. Give more than you receive
2. Build flat and empowered organizations
3. Touch, volume, and margin
4. Look forward and innovate, and live in a resource state
5. Take a chance
6. Focus, Focus, Focus
7. KISS
8. Build a Profitable Model and Brand – Personally & Professionally
9. Birds of a Feather Flock Together

In the same line, the following are the Google’s eight rules for good leaders behaviour:

1. Be a good coach
2. Empower your team and don’t micromanage
3. Express interest in your team members’ success and well-being
4. Be productive and results-oriented
5. Be a good communicator and listen to your team
6. Help your employees with career development
7. Have a clear vision and strategy for the team
8. Have technical skills so you can advise the team

Summing-up: By any standard or metric, Google is a standout company, and perhaps the main reason for its superiority is its remarkable style of leadership. That enviable style, however, was not established overnight.