The Power of Synthesis

Every day, we are bombarded with information—in our personal and professional lives, in our reading, on television, on the Internet, and elsewhere. In order to process this information and to make wise choices about what to believe, we must integrate the new information with the information we already know.

Synthesizing is the process whereby we merge new information with prior knowledge to form a new idea, perspective, or opinion or to generate insight.


To work effectively, we must be able to synthesize ideas from multiple sources into a cohesive viewpoint.

Synthesizing means drawing connections between the sources, and using these connections to relate the different passages in a way that sheds new light on, and transforms, the source material.

One of the most important skills from an innovation perspective is the act and insight of synthesis. Innovation often happens when we take a step back, look at the bigger picture and combine two concepts or technologies or ideas that are seemingly unrelated and create something completely new.

Summing-up: Successful business ownership is all about gathering information, picking through it to decide what makes sense, and making sound decisions based on all available data. Synthesis is the final step in critical thinking — after we analyze, evaluate, and organize information from different sources, this step requires us to put it all together.

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