Amazon 3rd Principle: Invent and Simplify

The third Leadership Principle of the Amazon Way is:

Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods of time.

Since Day 1, Amazon has been about innovating on behalf of customers. We can see it everywhere from the launch of  he kindle to deliver a simpler experience for acquiring and consuming content to inventing new ways for sellers to put things for sale on our site.

For instance, by the end of2013, AWS (Amazon Web Services) announced the release of Kinesis – Streaming data service brings real-time decision-making to Big Data.  Why is that important?  The “internet of things” or IoT is the enablement on a massive scale of self-monitoring, IP enabled devices all creating streaming data.  These “things” include your car, individual parts of your car, any active device in your house like your thermostat, or any package, any machine, any movement in the business environment.

Creating the device and the data is one problem, but creating the infrastructure to collect, manage and make meaning from this instrumentation data is another big part of the challenge in delivering the promise of IoT.  AWS Kinesis is a big step toward allowing any developer or any company to have the infrastructure to process real time streaming of data from devices and make real time decisions and actions with it.

Summing-up: It’s one thing to invent, it’s another thing to simplify along with this type of sophisticated offering.


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  1. Roderick Monroe

    Thank you for your time. If such a app for presenting invention, ideas or improvements are already available please forward, maybe even promote within the warehouse and public. I think Amazon is a great place, and can be even better.
    Thank you again Amazonian Roderick Monroe.

  2. Roderick Monroe

    Thank you for your time. Guess i better learn the difference between invention, simplifying and innovation.

  3. Pingback: Amazon’s 14 principles, how every organization can benefit from it. – Interview Prep

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