The fourteenth Leadership Principle of the Amazon Way is:
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
In Amazon there are so many stakeholders from designers to developers to legal, finance, and other teams that any new initiative is bound to face an intimidating array of challenges. When you get pushback from all sides, you keep striving to overcome them instead of giving up—this principle seems to value perseverance.
Why do leaders focus on the key inputs? Perhaps because they cannot control the outcomes, but in a sense they have faith that focusing on the right inputs (which they can control) will result in the output they desire.
What happens if you fail to deliver a result? This probably ties in with being vocally self critical—admit the problem first and don’t blame it on others. Take responsibility, fail fast and recover.
Only thing that matters is results. Leaders are there for a reason and the purpose of leadership in any context is to deliver results. If there is a problem, the leader must deliver solution. When there is chaos, the leader must deliver order.