Today, something interesting is happening: largest accommodation provider owns no real estate (Airbnb), largest phone companies own no telco infra (Skype, WeChat, WhatsApp), largest taxi companies own no taxis (Uber, MyTaxi), worlds most valuable retailer has no inventory (Alibaba), most popular media owner creates no content (Facebook), world’s largest movie house owns no cinemas (Netflix), larges software vendors don’t write the apps (Apple & Google)

The technological changes are just like a tsunami. Though there are signs leading up to the storm, at some point it hits suddenly. Digitization is challenging, undermining and disrupting how businesses operate

The real imperative in a world where “everything” is digitized is that businesses need to pursue innovation to disrupt their own business model before the competition does. Without innovation strategies, companies will lose their competitive advantage in an increasingly commoditized world.

In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish. In other words, it isn’t the size of the fish; it’s the motion of the ocean.

Today it is no longer the size of a company that defines its successfulness, but its ability to react fast to the changes.

Summing-up: Competitive advantage depends on the ability to move quickly, decisively and efficiently in sensing, responding to and exploiting change in the business environment. Organizational agility is needed. Being agile is what makes or breaks a company in these new and exciting times.